The demand for non-surgical procedures is rapidly increasing. The ASAPS statistics revealed that 9.5 million non-surgical procedures were performed in 2013 compared to only 1.8 million surgical procedures. This has fuelled development for numerous non-surgical devices with varying technologies to combat ageing and body contouring. A number of these devices have had strong marketing campaigns and media coverage. We explored a number of these devices comparing marketing claims in the media with results in peer reviewed scientific publications. The press and media feature significantly more articles than the scientific literature on novel non-surgical devices (583 vs 63 articles). The majority…