The media, more so than ever, wield a tremendous power, and their portrayal of events can influence public opinion, affect parliament and ultimately legislation. There are many cases in the press where reporting of “scandals” have led to the introduction of better practice and legislation.
Aesthetic surgery is by far the most reported branch of medicine, this is not surprising considering its link with fashion and celebrity lifestyle. Articles published on cosmetic surgery lay foundations for patient ideas and expectation of surgery, good or bad. However, how our specialty is portrayed in the media is changing.
The aim of this study was to evaluate the change in reporting on cosmetic surgery with hope of improving press relations and ultimately patient safety and outcomes.